Privacy Policy

Introduction

Ultimate Variants & Swatches ("the App") provides custom product variant display services — including color swatches, image swatches, button styles, dropdown swatches, text labels, and linked sibling products — to merchants who use Shopify to power their stores ("the Service"). This Privacy Policy describes how personal information is collected, used, and shared when you install or use the App in connection with your Shopify-supported store.

Personal Information the App Collects

When you install the App, we are automatically able to access the following types of information from your Shopify account:

• Product data (product titles, variants, options, and images)
• Store information (store name, domain, and Shopify admin settings)
• Theme data (to inject swatch widgets into your storefront)
• Customer storefront interaction data (to display the correct variant options and linked products to shoppers)

Additionally, we collect the following types of personal information directly from you after installation:

• Your name, email address, and billing information to manage your subscription
• Custom swatch configurations such as uploaded swatch images, color values, labels, font sizes, and layout preferences
• Any messages you send us via live chat or email support

We collect personal information directly from you and through your Shopify account, as well as using the following technologies: "Cookies" are data files placed on your device that maintain session state and App preferences. "Log files" track actions occurring on the App and collect data including your IP address, browser type, internet service provider, and date/time stamps. "Web beacons," "tags," and "pixels" are electronic files used to record information about how you interact with the App's dashboard.

How Do We Use Your Personal Information?

We use the personal information we collect to provide the Service and operate the App. Specifically, we use this information to:

• Display custom color, image, button, and dropdown swatches on your product pages
• Link individual products as siblings so customers can navigate between variants seamlessly
• Render text labels such as "Silk," "Matte Black," or "Limited Edition" on your storefront
• Apply custom swatch styling including size, font, and layout adjustments
• Communicate with you about your account and the Service
• Provide customer support
• Improve and optimise the App

Sharing Your Personal Information

We share your personal information only with the third parties necessary to provide the Service:

• Shopify Inc. as required to read and process your store and product data
• Cloud infrastructure providers used to store your swatch configurations and App settings
• Payment processors to handle subscription billing

We may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights. We do not sell your personal information to third parties.

Data Retention

We retain your swatch configurations and account data for as long as your account is active or as needed to provide the Service. If you uninstall the App, you may request deletion of your personal data by contacting us. Data required for legal or regulatory compliance may be retained for the period mandated by applicable law.

Your Rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, please note that your information may be transferred outside of Europe, including to India, in order to provide the Service.

Changes

We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us: